Marketing Strategies for Bootstrappers - How To Land Your First Customers

Geoff Roberts is a marketer with track record of bootstrapping SaaS companies into market leaders. He led marketing at Buildium as the company scaled from a start-up to $15M+ in revenue, acquiring 10,000+ new customers along the way. Buildium was acquired by RealPage for $580M in 2019. 

Geoff has since Co-founded Outseta, where he helps bootstrapping SaaS founders with growth strategy on a daily basis. In this course Geoff shares detailed video breakdowns of the low-cost customer acquisition strategies he's used to gain initial traction at Outseta and land the company's early customers. Videos include:

1) My Email Prospecting Strategy Using Gmail and Zapier

2) Build Brand Affinity By Sponsoring Meetups

3) Community and Comment Marketing

4) How To Create Content That Influencers Will Share

5) A Picture Is Worth 1,000 Words - Using Illustrations For Positioning

6) Integration Partners As A Customer Acquisition Channel

7) Getting Your Content On The Front Page of Hacker News

8) How To Use Storytelling And Your Origin Story To Drive Demand